Monday, February 22, 2010

Direct sales through GQ Marketing - Taking an Integrative approach

In the globally competitive market of today, it is difficult to succeed with a single marketing approach to business promotions and sales campaign efforts. Direct Marketing remains one of the best marketing strategies among businesses around the world.

According to the Direct Marketing Association in England, direct marketing accounted for 10.2% of total UK gross domestic product. The figures in various years show that there is an increasing popularity of the direct sales approach. It is assumed that direct sales marketing strategies are used by more than half of Fortune 500 companies.

Despite the growth and popularity of direct promotions and sales, the real value of this kind of marketing lies in the integration of different channels and tools in its application. GQ Marketing can help you with tactics and ways in using integrative marketing strategies such as Direct Mail, market analysis and direct sales through residential and events campaigns.